Marketing & Media Support
Senior executives from leading Inc 500 agencies who are experts in constructing and executing PR & marketing campaigns that generate measurable results founded the Bull Consulting PR & marketing division. Our success and recognition stem from the fact that we listen, we’re hungry, smart and we execute PR & marketing programs that work in conjunction with our clients’ goals. The PR & marketing industry is overwhelmingly passive and we work hard to garner the results our clients demand.
BCG also maintains strategic “know-how” in media relations, and we believe in customized PR & marketing campaigns that run parallel to our client’s objectives. Whether the goal is to support sales, help build a brand or clutter-bust a crowded market, we take the time to understand our client’s business model in order to generate media coverage that brings about measurable results.
Discussion and Planning
The first step in any PR & marketing campaign is for BCG to acquire the following information:• A solid understanding of the clients business
• Clear guidelines on your expectations – what defines success for you?
It is important that we learn everything about your company. We’ll speak with you as a partner to create effective messaging and positioning that enables you to stand out amidst a cluttered communications marketplace.
News Bureau
One of the many differentiators that set The Bull Consulting Group apart from the PR & marketing world is our ability to read and react. It is this understanding of the current news cycle that empowers our clientele to gain coverage where others fail. BCG will establish and manage a News Bureau to ensure frequent and steady coverage of the news and authority/leadership positioning vis-à-vis your competition. Frequent, strategic generation of news is a critical tool and we will work together to create fresh story angles, press releases, creative pitches and sales placement opportunities in order to garner coverage and build sales.Strategic Positioning and Media
• Initial BCG and the clients team introductions and information debrief• Development of message points
• Development of communications plan if warranted
• Authoring and issuing product fact sheets and bios
• Creation and implementation of PR & marketing events, stunts and strategies
Media Relations
• The development of specific pitches and outreach designed to influence reporters, bloggers, producers and editors• Extensive media outreach
• Comprehensive media relations program, including media lists generation, tracking and monitoring editorial opportunities and calendars, media pitching and follow-up, press interview management and article placement
Communications
• Regularly-Scheduled Conference Calls• Updates on BCG outreach and the clients developments.
• Monthly detailed activity reports
• Regular – daily if needed – contact with the BCG Team
Account Management
• Account management and coordination• Regular client correspondence
• Compilation of the media yield from our efforts
• Regular written reports to you
• Monitoring for third party alliance opportunities
